Google introduces the biggest algorithm change.
Google's latest 'Hummingbird' update aims to make Google smarter at understanding conversational search questions.
Hummingbird is the biggest change to the inner workings of the world's most popular search engine since Google's "Caffeine", which sped up Google's indexing of sites and delivery of search results.
Why is it called Hummingbird? Google told us the name come from being “precise and fast.”
Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google's latest 'Hummingbird' update aims to make Google smarter at understanding conversational search questions.
Hummingbird is the biggest change to the inner workings of the world's most popular search engine since Google's "Caffeine", which sped up Google's indexing of sites and delivery of search results.
Why is it called Hummingbird? Google told us the name come from being “precise and fast.”
Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
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