Any business can build a blog, but managing a successful blog that generates consistent traffic is another thing altogether. There’s definitely an art to it, and as part of our social media training, we want to share the top 16 ways to increase blog traffic:
- Share your blog links through Twitter, Facebook, and LinkedIn.
- Write blog posts that include key phrases your target audience would likely use to search for your product or services.
- Host a contest or giveaway.
- Post consistently so readers will tune in often.
- Write attention-grabbing, search engine optimized headlines.
- Include images selectively.
- Invite guest bloggers to write for your blog, and return the favor by guest posting on other industry blogs.
- Participate in communities where your target audience will most likely congregate.
- Visit other business blogs in your industry and leave comments.
- Respond to comments on your own blog.
- Participate in Q& A sites.
- Enable subscriptions via an RSS feed.
- Attend events and then blog about them.
- Include the blog button in your email signature and on your website.
- Ask your readers what subject matter they’d like to see on the blog.
- Become a thought leader in your industry.
Increasing blog traffic takes time, perseverance and consistency. Don't give up. You may have some posts that fail and others that succeed. Take note of what works and what doesn’t. Don’t be discouraged by a little trial and error. Learn from your mistakes and try something new.
Overall, share your brand’s personality and people will respond. These are tactics that should be applicable and useful for business blogs and personal blogs. And, always keep in mind, engagement is the always the key to an effective social media strategy
Source: http://www.splashmediau.com/blog/16-ways-increase-blog-traffic
