The long trail of search is a concept created by Chris Anderson, an editor at Wired magazine. It defines the non competitive keywords usually three to five word phrases that site visitors use to find websites. The idea of non competitive keywords and phrases related to more specific terms that you can use to describe your products or information. The concept of long trail of search is that you begin any search with a very brand term. For example if you are searching for Italian dinner recipies, that term is broad enough to return for too many results to be useful.
Using the long trail theory, however, the more precise and less common keywords and phrases are usually the most effective. These are located at the end of the “trail” and are represented by a very small tips (as if on the end of a tail).
Normally, a product site gets visitors by several types of keywords and phrases:
* Product names and brads
* General keywords and phrases
* Long trail keywords and phrases
Using the long trail theory, however, the more precise and less common keywords and phrases are usually the most effective. These are located at the end of the “trail” and are represented by a very small tips (as if on the end of a tail).
Normally, a product site gets visitors by several types of keywords and phrases:
* Product names and brads
* General keywords and phrases
* Long trail keywords and phrases
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