Domain Name play major role in business. In SEO point of view it helps in getting better Search engine rankings and in reader’s point of view it helps in creating a brand value in the web world. It's very important because once you have choose a domain name then it's permanent.
First you have to do little market research on you competitors and analyze some top competitor’s brand names and their domain names. Check how they are sustaining in this competitive world.
Points should remember while choosing a Domain name:
1. To have a good brand in market go for .com. .com is preferable if you are targeting your business over all the world or else choose the respective geographical area domain name for your business
2. Never use hyphens in domain names.
3. If possible try to select that domain name which contains your main keyword, so that you will get better SERPs with less effort. Of course it's again depends on the business niche you are into.
4. If your target is search engine rankings (not brand) then go for other extensions like .net, .org, .info etc... whatever suits your business
First you have to do little market research on you competitors and analyze some top competitor’s brand names and their domain names. Check how they are sustaining in this competitive world.
Points should remember while choosing a Domain name:
1. To have a good brand in market go for .com. .com is preferable if you are targeting your business over all the world or else choose the respective geographical area domain name for your business
2. Never use hyphens in domain names.
3. If possible try to select that domain name which contains your main keyword, so that you will get better SERPs with less effort. Of course it's again depends on the business niche you are into.
4. If your target is search engine rankings (not brand) then go for other extensions like .net, .org, .info etc... whatever suits your business