Types Of SEO Services (On-Page and Off-Page Optimization)

Earlier I discuss about SEO i.e What SEO is? Today we discuss about the types of SEO services. However, the types of SEO services can be broadly classified into two categories namely:

• On-page optimization, and

• Off-page optimization.

On-page optimization basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines. The main services included in the on-page optimization are

1. Website structure analysis
2. keyword analysis
3. optimizing website content HTML coding
4. building keyword rich content
5. creation of optimized title and META tags
   
6. Google Analytics Analysis
7. XML Sitemap & HTML Sitemap generation
8. Robots.txt
9. HTML & CSS Validation check
10. Anchor & Image optimization
11. Competitor Analysis
12. Keyword Position analysis on major search engines
13. implementing various separate search engine submission methodologies to promote the website.

Off-page optimization deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links. The main services included in the off-page optimization are

1. Manual Search Engine Submission
2. Manual Directory Submission
3. Keyword specific article development and Submission
4. Blog creation and submission
5. Social Book marking on major social network
6. Press Release on major press release site
7. Video Optimization
8. Link Building with relevant site
9. Forum Creation & Posting
10. Comment Posting

There are also some other services. They are

1. Adword campaign
2. PPC campaign
3. Traffic conversion analysis
4. Web Design Services
5. Web Development